Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Women's Day Special: Diversity in the workforce and leadership helps understand the consumer better

Women make up around 30 per cent of the entry-level workforce in the media and advertising world, but this number steadily drops to 3 per cent at the...

White Rivers Media expands Ops in Delhi NCR

The agency has worked across a range of industries and verticals, including brands like OnePlus, Viacom18, TATA Cliq, Zivame amongst others

IAA kick starts its Mentorship Plan for Women

23 shortlisted names will be receiving mentorship from some of the leading industry experts

Pictures: Content Jam 2018

exchange4media hosted the annual Indian Content Marketing Awards and content marketing conference Content Jam in Mumbai on September 7.

Publicis Communications launches Arc Worldwide in India

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencie...

CIPAM and Viacom18 join hands to launch campaign against piracy

The campaign will see CIPAM and Viacom18 airing awareness videos across schools, colleges and educational institutions, in addition to the network’s k...

Race for IPOY hots up; final nominees announced

The final list of nominees for the exchange4media Group’s flagship IMPACT Person of the Year 2017 award emerged from the shortlist of 13 that was unve...

Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Madison Media appointed AoR of Viacom18

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play medi...

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

MTV acquires broadcast rights for Box Cricket League

Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting February 13, 2018

The Advertising Club announces second edition of Marquees 2018

Marquees 2018 is slated to be presented on August 29, 2018 @ St Regis, Mumbai

Marketing benefits are huge in a start-up ecosystem: Marketing & Sales Head, GingerCup

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

Google appoints Aditya Swami as Head of Agency Partnerships

Prior to his work with Google, Swamy was Senior Director with Flipkart in charge of digital media and content.

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