SBI Life's new campaign targets millennials to take insurance as a happy responsibility
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Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical
Outgoing Marketing Head Vipul Prakash of PepsiCo to join MakeMyTrip
ALTBalaji appoints Divya Dixit as Senior Vice President and Head of Marketing
e4m Recap: The Week That Was
With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs
The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.
Network18 announces the launch of Amplify18
Gears up to drill deeper into entertainment, lifestyle and brands
Publicis Media India strengthens Content Practice; appoints Urvashi Khanna
Urvashi Khanna has joined as Associate Director, Content & Brand Solutions
GST impact: Media businesses in training mode as D-Day arrives
Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST
Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017
The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017
Ambuja's 'Guptaji ki Kahaani' crosses 2.5 mn views within a week of its launch
The campaign has also been shared more than 12,000 times on Facebook
Marketers and advertisers welcome GST despite short-term hassles
Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...
Honda launches campaign for CB Shine SP
The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...
Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox
Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more
Roda Mehta honoured with AAAI Lifetime Achievement award
Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India
Macroman Ranbir Kapoor rallies youth to 'live open'
Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman
Balki and I haven't yet even spoken about this venture: Joseph George
George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its p...
Tanishq's latest ad film celebrates the essence of Teej
Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love
Parle Products takes on counterfeiting with latest campaign
Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery
Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta
Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently
We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect
Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends ac...
ASCI upholds complaints against 117 out of 154 advertisements
Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories
Bar soap ads shun falling rose petals for grit and grime
Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands