With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Network18 announces the launch of Amplify18

Gears up to drill deeper into entertainment, lifestyle and brands

Publicis Media India strengthens Content Practice; appoints Urvashi Khanna

Urvashi Khanna has joined as Associate Director, Content & Brand Solutions

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Roda Mehta honoured with AAAI Lifetime Achievement award

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Macroman Ranbir Kapoor rallies youth to 'live open'

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

Balki and I haven't yet even spoken about this venture: Joseph George

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its p...

Tanishq's latest ad film celebrates the essence of Teej

Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

Parle Products takes on counterfeiting with latest campaign

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends ac...

ASCI upholds complaints against 117 out of 154 advertisements

Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories

Bar soap ads shun falling rose petals for grit and grime

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

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