Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Star Sports launches ‘See Champions, Be Champions’ campaign for UTT League

The Ultimate Table Tennis League will run its inaugural season from July 13–30

Hamam to make women self-reliant, will teach self-defence tactics

The #GoSafeOutside campaign by HUL and Ogilvy Mumbai will look at safety not just for skin but for the human life

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Mathrubhumi is humouring the non-Malayalees this Onam...

Mathrubhumi promotes its integrated solutions in its tongue-in-cheek Onam campaign

Alia Bhatt adds spunk in 'Try at Home' campaign by BlueStone.com

BlueStone.com’s latest TVC to promote its ‘Try At Home’ experience features newly appointed brand ambassador Alia Bhatt

Patanjali to significantly increase ad spends in 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by...

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

70% of marketing spends will be for activations and educating users: Pallav Jain, Head of Consumer Business, PayU India

LazyPay, a deferred online payment solution, has launched phase two of its brand campaign with the ‘Lazy Anthem’

Suzuki Motorcycle India rolls out new campaign, #NotForEveryone, for its Gixxer motorcycles

#NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will p...

Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

What you see is what you get says new TVC by Housing.com

360-degree campaign focuses on the importance of verified information while buying a house

Magicbricks launches musical ad campaign with TV actor Iqbal Khan

Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive se...

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