Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

Ogilvy Mumbai gets new leaders

Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively; they will also oversee the gro...

Tonic Worldwide ropes in Anjali Malthankar as National Strategy Director

Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art...

Uber, Star Plus, Kit Kat, Myntra, Amazon Top Five Ads in YouTube Leaderboard for June

Uber ad with cricketer Virat Kohli fetched the lion's share of views, while Kit Kat's tech meets destination experiment also worked well for the brand

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Applause Entertainment ropes in Deepak Segal as Content Head

Segal joins Applause Entertainment with over three decades of experience in the film and television industry

Producers follow ‘Less is More’ marketing strategy for ‘Sanju’

This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

Sony Pal rules Hindi GEC @BARC Week 24

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look hel...

Star Plus dominates Hindi GEC @BARC Week 25

According to BARC data, Star Plus and Zee Anmol dethroned Sony Pal to lead Hindi GEC collectively and in rural market, respectively, in Week 25

TaraHD's Hindi GEC content scores high with Malay audience

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group,...

Mastiii Super Prime Time trumps prime time slots of some Hindi GECs

In terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and Zee TV by 22% and 28% in their respective morning day parts

STARring Uday Shankar: Failures are huge assets but success can be a big liability

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on th...

Star Plus continues to dominate Hindi GEC @BARC Week 26

According to BARC data, Star Plus and Zee Anmol continued to lead Hindi GEC in urban market and rural market, respectively, in Week 26

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