Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending suppo...

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI...

5 Awwdorable Children’s Day campaigns that will melt your heart

The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

Christmas campaigns spreading cheer....

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

IPL 2018: Star targets at increasing 20% viewership but advertisers must pay more

The organisation is aiming at an increased viewership of at least 15-20% in the upcoming season. However, the pricing is expected to go up by 35-40%

Star India Signs 11 IPL Sponsors, including Coca-Cola and Vivo

According to media experts, advertisers’ interest is natural since there is no other property which gives steady ratings over a six week period; and k...

ABBY Awards 2018 announces illustrious panel as Jury Chairs Across Categories

Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories announced

Brands in Holi-day mood

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence...

Zomato takes a jibe at Salman Khan’s bail plea in new ad

Released on Twitter on Saturday, the witty campaign has managed to grab people's attention with the creative now going viral.

IPL 11: Vivo V9 most advertised brand in first five matches: TAM

e4m in collaboration with TAM will bring you insights and data on IPL advertisers and categories throughout the season

SPNI unveils 30-day campaign for 2018 FIFA World Cup

The campaign was launched in the presence of India’s football icon and former National Football team captain, Bhaichung Bhutia.

Sony Picture Networks' FIFA campaign: Goal or no goal?

The 75 second spot highlights the passion and excitement of Indian fans supporting their favourite teams has garnered SPN over 2,733,835 views on YouT...

TAM Data- FIFA World Cup Russia: Hero Motocorp was top advertiser

Amongst brands Hero Passion, AMFI and Honda X Blade took the top three spots

We should be hungrier to perform better: Prasoon Joshi, McCann

The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent r...

FIFA World Cup 2018: AMFI was the top advertising brand in first 10 days

Hero Super Splendor 125 and Honda X Blade were the other two leading advertising brands, according to the data provided by TAM to exchange4media

TAM: Apple iPhone was the eighth advertising brand at 2018 FIFA World Cup

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Spider-Man: Homecoming mania ropes in up to 60 brands and seven media partners

This is among the highest brand associations for a Hollywood film in India with a slew of brands like Dell, Disney and OPPO tying up with the recent r...

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