Maxus retains Shoppers Stop media mandate

The multi-agency pitch saw participation from all the major agencies

Mullen Lintas bags the creative mandate of Fossil

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

Shoppers Stop launches ‘Denim to Work’ campaign

The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

Film & fashion: A look at birthday girl Sonam Kapoor’s brand associations

The Kapoor girl, who turns 33 today, endorses multiple brands and a variety of products

Shoppers Stop launches ‘Sale Superheroes’ campaign

The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience du...

Rickshaw announces leadership appointments for its newly formed design cell

Bidisha Roy Chowdhury will head the unit. She is joined by Jaideep Thackery to kick-start its operations

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Fukrey makers poke pun at ad platforms in a fun campaign

One of the main components of the digital marketing campaign is a series of six videos featuring the lead actors of the movie goofing around in a comp...

Crosshairs Communication bags PR duties for Little Tags & PrettySecrets

Crosshairs Communication, the Delhi-based Public Relations and Social Media agency has bagged two new accounts from the lifestyle sector

Alcis Sports partners with Flipkart to launch official 2018 FIFA World Cup Russia merchandise online

Alcis Sports has an agreement with FIFA for manufacturing, sales and distribution of its 2018 FIFA World Cup Russia licensed apparel merchandise in In...

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

Media veteran Pradeep Iyengar enters display space in India

He has worked with WPP, IPG and Aegis Group and across brands such as Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyoti Labs, Xrbia amongst o...

From competition to collaboration - The changing dynamics of offline and online retail

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline pl...

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