Dharma 2.0-SRK-Gauri Khan add 'Touch of Love' in new campaign for D'Decor

Dharma 2.0 has recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. The TVC features power couple Shah Rukh Khan and Gauri Kha...

Top five ads going viral this season

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

BYJU’S & Shah Rukh Khan script a 'different kind of love story'

BYJU'S, India's largest education company and one of the world’s most popular K-12 apps unveiled its new ad-campaign today

Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand: Duff & Phelps report

In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-rank...

Shah Rukh Khan's Team KKR undertakes fan engagement activity ahead of IPL auctions

KKR launched campaign, ‘Knighting Ceremony 2018’ wherein fans could send suggestions on who they would like to see on the squad in IPL 11

Why weak marketing of Tubelight made things worse…

Tubelight has turned out to be a box-office dud due to a weak storyline and an even weaker Salman Khan; film experts believe that the film could have...

Travel brand associations with Bollywood on the rise

Online travel portal Yatra.com, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

We want children to understand the value of money: Viraj Jit Singh, CMO, KidZania

KidZania, an international theme park for children, gives young ones the opportunity to be like adults. Singh tells us more about the idea behind KidZ...

Denver ropes in Shah Rukh Khan as its brand ambassador

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotte...

Hyundai commences third phase of its 'Safe Move - Traffic Safety' campaign

The traffic safety campaign is being conducted in association with Ministry of Road Transport and Highways (MORTH) in 150 schools and 14 prominent mal...

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

Virat Kohli’s brand value to increase after overtaking Lionel Messi in Forbes Fab 40: Experts

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter St...

With minimal marketing Ittefaq movie preserves intrigue with a fresh approach

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

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