Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

ABBY Awards 2018 announces illustrious panel as Jury Chairs Across Categories

Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories announced

Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

We always innovate ourselves with every new car: Sumit Sawhney, Renault India

Sumit Sawhney, MD& CEO, Renault India, believes marketing today should be more of a conversation rather than communication

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

IRS 2017 to release in the 3rd week of January 2018

The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC), and the Audit Bureau of Circulations (ABC),...

Catalyst to career growth is real individual growth: Chandramouli Venkatesan on his new book

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special...

IMPACT’s 50 Most Influential Women List 2018 to be unveiled today

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective...

Guest Column: What is ailing print in India? Jwalant Swaroop, Happyho.in

The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners conne...

IRS 2017: Print players elated with Hindi readership recording 45% growth

The survey covered a full year sample size of 3.2 lakh households, a sample size increase by an unprecedented 34 per cent over the previous edition of...

IRS 2017: We are definitely, visibly and factually number one in Pune: Pradeep Dwivedi, Sakal Media Group

Pradeep Dwivedi, Chief Executive Officer at Sakal Media Group spoke to Exchange4Media on Indian Readership Survey 2017 (IRS 2017) and how it will infl...

Pankaj Belwariar resigns as Vice President Marketing, Sakal Media

Belwariar has been with Sakal since April, 2015 where he structured the national market for Sakal by having a strong network presence in all states an...

ZEE acknowledges contribution of its peers on the occasion of its 25th anniversary celebrations

True to the spirit of its new corporate ideology, ‘Extraordinary Together’, ZEE Entertainment Enterprises Ltd., a global media and entertainment power...

Spotlight: Newsprint Price Sees 40% Hike, Industry Worried

Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 4...

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