Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Star Sports launches TVC ahead of India vs. Australia ODI Series

The upcoming India v Australia ODI and T20 lineup promises to be the most anticipated series of the season

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kau...

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

You need to become one with digital: Prasoon Joshi

Prasoon Joshi, CEO and CCO McCann Worldgroup India and Chairman McCann Worldgroup Asia Pacific, on winning Effie Agency of the Year award, the Paytm c...

McCann leads with nine shortlists at Adfest 2018; BBDO & Black Swan Life secured three each

Indian agencies have secured shortlists in categories: Design, Direct, Effective, Film Craft, Film, Integrated, Interactive, Media, Outdoor, Print Cra...

New Pulse TVC shows irresistible love for the tangy candy

This takes forward the narrative that was started same time last year with the release of the very first TV commercial

Brands battle it out for IPL win

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are al...

Did you ‘#SpotThePanda’?

In a campaign to find its missing mascot, Foodpanda ropes in Shahrukh Khan to solve the mystery

Shoot for father-son Coke ad went on from 2pm to 5am

The people behind Coke’s father-son ad—Kapil Batra, Creative Head, McCann WorldGroup Delhi, and Prateek Bhardwaj, NCD, McCann WorldGroup-- tell us abo...

Box office hit Sanju and its brand associations

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

We should be hungrier to perform better: Prasoon Joshi, McCann

The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent r...

Mamaearth ropes in Shilpa Shetty Kundra to launch toxin-free baby products

Mamaearth, a startup, uses science and Ayurveda to provide natural solutions to all personal care needs of moms and babies alike

Kerala floods wash out ad revenue worth billions

Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales...

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