OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

Guest Column: Is digital display set to become the all-important 'other screen'?

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns its...

New Fevicol Marine TVC continues quintessential humour that brand stands for

The new TVC, developed by Ogilvy, will be supported by an integrated marketing campaign

Messe Frankfurt India announces acquisition of Screen Print India

The event to be part of Messe Frankfurt’s Texpertise Network expanding its presence in high-growth Indian market

IOAA and AAAI will together implement a standard procedure for the OOH sector

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencie...

Vyoma Media invited to be part of PM Narendra Modi’s and NITI Aayog’s initiative, Champions of Change

Vyoma Media was the only company representing the DOOH community and technological advances being used in the sector

Acer forays into digital signage market with the launch of its global 'abSignage' solution in India

The abSignage solutions, utilizes advancements in cloud technology and big data analytics to be the most cost effective solution to managing digital s...

Guest Column: Why digital OOH matters now more than ever: Shriranga Sudhakara, Vyoma

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enr...

Dettol SiTi Shield radio campaign roots for clean air

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a fe...

Winners Speak: e4m NEONS OOH Conference Awards 2017

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

JCDecaux bags exclusive rights for luxury mall The Collection, UB City

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

Vicky Ahuja, Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific...

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