Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Customers' approach to the entire buying process has changed: Pavan Chandra, Oracle India

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

EU slaps Google with record $2.7 billion fine

Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected

Personalisation is not changing the product at all, it's just about the experience: Adarsh Noronha, Oracle

He says that shifting from mass production to customization with digital help is the key to success for companies

Finesse in the use of big data is a long game: Wendy Hogan, Oracle

On a brief visit to India, Wendy Hogan, CX & Marketing Strategy Director, Oracle in an exclusive interview with exchange4media, spoke about the changi...

Isobar Expands Isobar Commerce Practice to India

The expansion of the Commerce Practice in India will see it become a commerce centre of excellence, delivering end-to-end commerce experiences for cli...

Adidas India Redefines Customer Experience with Oracle Cloud

With Oracle Cloud, Adidas India customers will be able to complete the shop-bill-checkout process three times faster than earlier at any of the Adidas...

It's digital all the way: AI, OTT, Robotics....

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digita...

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