Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Amazon continues to rule Top 10 Brands: BARC Week 41

Amazon ruled BARC's Top 10 Brands and took the tenth spot in Top Advertisers for Week 41 (October 7-13)

BARC Week 42: Videocon D2H overtakes Amazon Online To Rule Top 10 Brands

Videocon D2H climbed dramatically to lead BARC’s Top 10 Brands for Week 42 (October 14-20) with 15,585 insertions

IPL 11: Vivo V9 most advertised brand in first five matches: TAM

e4m in collaboration with TAM will bring you insights and data on IPL advertisers and categories throughout the season

Top 10 ads that India watched in Q1 2018: YouTube Leaderboard

From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent...

ASCI upholds complaints against Vodafone, Ola, Oppo, Horlicks, Complan ads

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it eval...

Audio advertising the next big thing for brands: Industry experts

Industry experts say that brands are now exploring and generously investing in the audio advertising space

Film & fashion: A look at birthday girl Sonam Kapoor’s brand associations

The Kapoor girl, who turns 33 today, endorses multiple brands and a variety of products

Dentsu Impact targets youth with their new campaign for OPPO F7

The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life and all through this, how Oppo F7 fi...

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...

Have integrated our brand in a smarter way by avoiding some annoying displays—Will Yang, Oppo

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will...

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Why Samsung is Most Attractive and Trusted, but not Samsung Mobiles?

Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list

TRA’s Brand Trust Report 2018: Samsung leads the list second year in a row

Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

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