The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI...

Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Marico appoints Ananth Narayanan to its Board of Directors

Narayanan joins the board as an Additional (Independent) Director

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Being an agency with just a single form of communication is not enough for brands: Sandeep Sreekumar, MD, Media Moments

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Customers' approach to the entire buying process has changed: Pavan Chandra, Oracle India

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

We intend to gross Rs. 500 crore by 2020: Afsar Zaidi, HRX

Afsar Zaidi, Co-Founder & CEO, HRX, who is also the Managing Director of Exceed Entertainment, had a chat with exchange4media on his visions and game...

As fitness consciousness rises in India, Reebok explores Tier II and Tier III cities

India as a market is becoming increasingly receptive to newer and alternative forms of fitness as well as sports, says, Silvia Tallon, Senior Marketin...

#GoTS7 trends on Twitter in India, fans world over go gaga

Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the...

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

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