Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Motilal Oswal Financial Services' latest campaign showcases their expertise

Conceptualised by Mullen Lintas Mumbai, the brand campaign highlights MOFS as an equity investing expert

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Jaago Re 2.0 launches hard-hitting film on India's lack of a sporting culture

Tata Tea is hoping that a campaign that presents sports dropouts as ‘retired’ will help up the ante on the importance of sports within the academic sy...

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Mullen Lintas targets blue collar hiring space for QuikrJobs with a lighthearted campaign

Mullen Lintas in their latest three film campaign, highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJo...

Mullen Lintas bags the creative mandate of Fossil

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

'Experts’ return in a campaign sequel by Mullen Lintas for Motilal Oswal

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcin...

Mullen Lintas wins Bajaj Discover account

The account will be managed by the agency's Mumbai office who will be responsible for strategizing, planning and execution of the campaigns

Indian women look good, feel good in new Nykaa.com campaign

Nykaa’s maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian woman and the changing landscape

Mullen Lintas conceptualizes new campaign for Vistara featuring Deepika Padukone

The agency was assigned with the task of capturing the superior travel experience of flying on Vistara and also to re-interpret and deliver on the bra...

New Bajaj Discover campaign by Mullen Lintas celebrates the boy in every man

Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110

Master Jury at ABBY's 2018 announced

In its 50th year, the ABBY's don a new avatar - “ABBY AWARDS 2018” announces the formation of a Master Jury for the Creative ABBY’s.For the first time...

Will new implementations at ABBYs 2018 witness higher agency participation?

While there have been implementations like the Master Jury for ABBYs 2018, O&M, BBDO India, Lowe Group and Creativeland Asia confirmed to exchange4med...

Motilal Oswal releases TVC campaign for m​​obile stock trading app

​The campaign would be on stock market /business specific TV channels and on digital and social media

Top 5 viral ads of the month

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotiona...

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