Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

Get lost in the ultimate chocolaty experience with the newly launched Cadbury 5Star 3D

Mondelez India recently announced the launch of its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D is...

Iconic duo Ramesh and Suresh are back, this time in a 3D world

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

Law & Kenneth Saatchi & Saatchi names Delna Sethna as CCO

Earlier, Sethna solely focused on the agency’s P&G businesses

Ramesh & Suresh turn teenagers, still lost in 5 Star

Ad-film director Prasoon Pandey gave us the quirky sibling duo who are synonymous with the 5 Star brand today. Read on to find out how they emerged an...

Valentine's Day inspires brands to pour love into their ads

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

KFC's secret recipe to staying relevant

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Decoding the Crazy and Almighty Customers

Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

Friendship Day 2017 campaigns hit sweet and socially meaningful spots

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

"For February, Silk becomes a really big brand", Prashant Peres, Mondelēz India

Mondelēz India is going all out to promote its new special Silk edition this Valentine’s Day and has even come out with an Augmented Reality-enabled g...

Carat, Snapchat create the first ever customised lenses for Mondelez on Valentine’s Day

In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘N...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

First quarter Ad Inventory for JEET oversold: Karan Bajaj, Discovery India

The channel’s brand led partnership approach has seen multiple brands from major conglomerates including Reckitt Benckiser, Hindustan Unilever Limited...

Vikram Sakhuja, Equity Partner and Group CEO, Madison Media Group (including OOH)

“All media agencies today are gearing for change in an environment of digital, data, and technology. This is potentially changing the way we target, w...