Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Digital has eaten into both TV and Print: Debraj Tripathy, MediaCom

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Group M’s global leader Rob Norman to retire from WPP

Norman has been with WPP for almost three decades. His last designation was Chief Digital Officer and North American chairman of GroupM

Mindshare, Mediacom India make it to Global media excellence top 10 in Gunn Report as India features at no. 4

Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Sn...

MediaCom promotes Avinash Pillai to Global Leader- Trading & Operations for P&G

Avinash’s main responsibility will be to drive efficiencies within operations and increase the effectiveness of P&G’s media investments across markets...

Initiative promotes Arun Sharma to the role of Chief Operating Officer

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

Shell revamps agency roster: JWT will split creative with Wunderman, Dentsu and others

The move makes Shell’s marketing and buying functions being split between four networks and eight agencies

IPL title sponsor Vivo calls for media pitch estimated to be Rs 300-400 crore

According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

Mars suspends YouTube advertising amid brand safety concerns

This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London

Nucleus PR bags PR mandate for Unibic Foods India

Nucleus PR is a nine-year-old firm that handles clients across various verticals

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

Opel/Vauxhall select MediaCom as New Media Agency

Opel/Vauxhall will change its media agency at the beginning of 2018

P&G Awarded Marketing Team of the Year, MediaCom bags five Gold Metals at 4th Indian Marketing Awards

Bhaskar Bhat, MD, Titan Industries, was conferred with the Lifetime Achievement Award for his significant contributions to the industry

Nucleus bags the PR mandate for AutoNebula

AutoNebula, India’s first and only start-up incubator and accelerator that is focused on ‘Connected Transport’ has awarded its PR mandate to Nucleus P...

Havmor and MediaCom create high impact with cross media campaigns

These campaigns have resulted in significant growth for the brand pan India, winning new markets and delivering growth that has doubled the industry a...

Lodestar UM appoints Anita Devraj Mookerjee as South Head

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

Nucleus bags PR Mandate for Zolostays

The company already has prestigious clients such as Unibic, Baggit, MediaCom and Right Horizons on its roster.

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