With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Happy mcgarrybowen stresses on road safety with #PehniKya for Maruti Suzuki

Maruti Suzuki India, nation’s leading passenger vehicle manufacturer, recently rolled out a nationwide social campaign – #PehniKya? The Company aims t...

Leo Burnett Orchard brings in Manav Rai Ahuja as Vice President & Branch Head - Mumbai

Previous Branch Head Sharmine Panthaky moves to the agency’s Bengaluru office to head the Amazon India business

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

Big brands down south welcome Onam with inimitable campaigns

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the fest...

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...

Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Maruti Suzuki Goes Ahead of Times with Grapes Digital

Maruti Suzuki’s brand vision of owning its market leader position in the way they connect to their new age consumer guided the creative and tech-savvy...

Twitter Rolls Out New Ad Solution With Moments in India

Advertisers can now sponsor Moments from premium content partners, selecting the exact content audiences are passionate about, at scale

TRA’s Brand Trust Report 2018: Samsung leads the list second year in a row

Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

FIFA World Cup Flashback: Airtel top player of 2010, Hero Motocorp highest scorer of 2014

As a curtain raiser to the FIFA World Cup 2018, exchange4media takes a look at the brands and advertisers that made maximum noise in the previous two...

Hakuhodo India invents Sound of NEXA Blue in a digital campaign for NEXA

The objective of this campaign was to highlight both innovation and invention through this signature shade in a way never-before-seen

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