How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Network18 announces the launch of Amplify18

Gears up to drill deeper into entertainment, lifestyle and brands

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

TAC announces Sanjiv Mehta, CEO and MD, Hindustan Unilever as Jury Chair for Marquees 2017

The first edition of the awards, which intends to recognise brands across categories for their excellence in marketing, will be held in August this ye...

Creativeland Asia wins creative duties mandate for Havmor Ice Cream

Creativeland Asiawill be responsible for the branding and communication duties for Havmor

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

KFC's secret recipe to staying relevant

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Ipca Laboratories appoints CreateID8 for brand strategy and design

Under the mandate, CreateID8 will redesign all their product packaging across product lines to standardize and align them with the recently laid Minis...

Word of mouth still works for us: Kyle Kiang, OnePlus

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

The Marketing Society launches in India

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

GreenCheese wins PR mandate for Dainik Jagran INEXT and ISCKON

The accounts will be handled by lead strategist Lovejeet Alexander, from the Gurgaon office.

11 BBC First shows to air on Zee Café

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

The curious case of how Vivo Pro Kabaddi became a marketing marvel

Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy includin...

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...