How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Network18 announces the launch of Amplify18

Gears up to drill deeper into entertainment, lifestyle and brands

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

Motilal Oswal Financial Services' latest campaign showcases their expertise

Conceptualised by Mullen Lintas Mumbai, the brand campaign highlights MOFS as an equity investing expert

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Dr Batra's Homeopathy launches new campaign, #PhirSeBachpan

The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Printadvertisements

Asymmetrique appoints Prabhakar Jampa as Chief Experience Partner

Jampa has over two decades of experience in Digital Strategy, Creative and Brand Advertising

Circus Elephants creates new ad campaign for FreshMenu.com

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

Havas Media Group ties up with IMC Advertising

Move will strengthen Havas’ footprint in the southern market of India

CEAT's Nehlau TVC braces up for monsoons

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

Morphy Richards appoints J Walter Thompson as creative agency

The agency will lead the development of all the brand campaigns for Morphy Richards in India from its Mumbai office

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