Amazon India rules BARC's Top 10 Brands @Week 25

Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

Videocon D2H and Hindustan Lever lead BARC's Week 26 Top 10 Brands and Advertisers list

VideoconD2H moved up to lead BARC’s Top 10 Brands while Hindustan Lever continued to reign Top 10 Advertisers for Week 26 (June 24–30)

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

CLA appoints Kunal Chakravarty to lead Mumbai branch

In his last assignment, he was the Senior Vice President at Contract India where he led the integrated marketing communications business for the agenc...

Marico names VML India digital creative agency for Parachute Advansed Hair Oil

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments...

ISA elects Sunil Kataria as Chairman

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity...

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

Ranveer Singh urges consumers to up their hair game in new Set Wet commercial

Set Wet Gels has launched a new campaign, ‘Sirf Bal Banao mat, Bal style karo’

FMCG Major Marico Increased Ad Spends in Q2FY18

Advertising and Sales Promotion spends to sales ratio during the quarter was 10.4%.

Shalini Rao to lead Strategic Planning for Horlicks at FCB Ulka

She comes with close to two and a half decades of rich marketing experience across some of India’s most iconic FMCG brands

Ogilvy Mumbai gets new leaders

Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively; they will also oversee the gro...

Livon Serum’s new campaign instantly promises salon-ready hair anytime, anywhere

The brand has also undertaken a pan India multimedia campaign approach across TV, digital, on-ground activation and PR

Kumar Suryavanshi joins L&K Saatchi & Saatchi as ECD

His known work includes Mahindra Commercial Range film Taqdeer Badal de, Cadbury Oreo, HDFC life, Marico Nihar Shanti Amla, Parachute Men and the Dumb...

Top 5 viral ads of the month

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotiona...

Complaints against ads of Dove shampoo, Durex condom, Livon upheld in Jan 2018 by ASCI

The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by i...

BARC Week 15: Advent of IPL sees Vodafone and Vivo enter Top 10 Brands

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

BARC Week 17: Trivago moves up to second spot in Top 10 Brands

Meanwhile, Lizol and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers respectively

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