Ranveer Singh-Alia Bhatt's quirky avatar in Make My Trip's new ad is impressive

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking

India is an important market for us: Lynette Pang, Singapore Tourism Board

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and a...

MakeMyTrip’s new ad campaign with Ranveer-Alia to encourage hotel booking online

Through the ad, MakeMyTrip gives a message and provides yet another compelling reason for customers and first-time users to make the most of the lucra...

Brands battle it out for IPL win

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are al...

Publicis India and MakeMyTrip end partnership

After more than 3 years of collaboration, the brands have ended their partnership, which will also include Publicis' work with Goibibo

It was Ranveer’s idea to have a paunch and balding head in MakeMyTrip ad

In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to...

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

When the CEO of a travel site decides to co-produce a Kangana Ranaut starrer...

An interview with Nishant Pitti, CEO and Co-founder of Easemytrip, where he tells us about how he came to co-produce a Kangana Ranaut film

IPL 2018: Star now has 34 leading brands on board

These include some leading brands like Jio, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino's, Ford, among others.

IPL 2018: Goibibo is Principal Sponsor for Mumbai Indians

Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season

Future Group comes on board as 8th associate sponsor of Vivo-IPL 2018

Future Group has joined hands with Star India and will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Pr...

Intex appoints MagicCircle Communications as its creative agency

MagicCircle will handle account for Intex’s all three business verticals -- Mobiles, Consumer Durables and IT Peripherals

MoMagic bags digital marketing mandate for SBL

The inaugural edition of the Super Boxing League (SBL) is all set to commence today in New Delhi

More than 70% of our transactions come through mobile: Deep Kalra, Founder and Group CEO, MakeMyTrip

Deep Kalra, Founder and Group CEO, MakeMyTrip spoke at the recent Internet and Mobile Association of India (IAMAI) around how technology has transform...

Ad fraud an issue in the SEA region and India: Country Manager- Mobvista

Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Star pitches IPL sponsorship at Rs.150 cr

The broadcaster has asked for a whopping Rs 150 cr to be co-presenter and between Rs 69-75 cr to be associate sponsor of the upcoming IPL season.

Five more brands join Star India's advertisers portfolio for IPL 2018

Colgate, Amul, MakeMyTrip, Parle Products and Vu TV come together with the likes of Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11; taking Star In...

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