With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Will now engage those who have been missing from TAC: Vikram Sakhuja

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership,...

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Media Heads expect 2017 Adex growth to be restricted at 10%; lowest In five years

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and...

Madison Media bags Sri Sri Tattva Media AOR

The agency will handle the planning and buying assignment for Print, TV, Radio, Cinema and Outdoor for the FMCG advertiser

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Madison World bags media mandate for Uber India

The total size of the account is pegged at Rs 100 crore

Madison Media crafts 'Slime' for Pidilite

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

Madison Media appoints Saif Shaikh as Vice President

Shaikh to head Godrej Media AOR based in Mumbai .......................................................................................

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Madison Media acquires majority stake in performance digital agency, HIVEMINDS

HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, tec...

Uber comes up with first integrated marketing campaign for India

Rolls out first-ever TVC in India with the tagline ‘Ise Apni Hi Gaadi Samjho’; campaign theme ‘Apnapan’ aims to drive everyday brand connect and relev...

Madison Communication bags PR Mandate of ZTE Telecom India

Madison Communications bagged the mandate post a multi-agency pitch

Madison Media wins back Bandhan Bank account

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination betwee...

Media ACE’17: Sam Balsara receives Hallmark Award

The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains