Dentsu Webchutney’s #PenguinDad campaign for Flipkart is driving a refreshing change

LinkedIn fathers are changing their corporate photos to pictures with their children to show how their lives extend beyond the professional sphere.

M&C Saatchi, Scarecrow equal partners now

M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.

Are brands watching Dancing Uncle's moves?

Bajaj Allianz Life Insurance has signed up Sanjeev Shrivastava to promote their bonus policy

The Marketing Society launches in India

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Dentsu Webchutney launches B2B Marketing Division

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

LinkedIn plans on launching native B2B videos

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B cont...

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD, mycity4kids.com

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

Our customers are our celebrities: Subramanya Sharma, Cleartrip

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t b...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

HDFC Life's New Campaign #DreamsComeTrue Encourages Youth to Think Out-of-Box

The campaign celebrates the stories of 8 influencers who have turned their dreams into reality, while still being monetarily independent.

Data-driven content will be the mark of intelligent marketers: Virginia Sharma, LinkedIn India

The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends

LinkedIn introduces Carousel Ads, encourages B2B marketers to bring brand stories to life

With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

IMPACT's 40 Under Forty Entrepreneurs: Building Business - Part 3

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

IMS Internet Media Services to acquire majority stake in Httpool

Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayas...

Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

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