Brands Connect With Commuters on Jcdecaux Street Furniture

Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi

MediaCom named Media Network of the Year at Cannes Lions 2018

The agency’s work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...

Winners Speak: e4m NEONS OOH Conference Awards 2017

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

Kinetic WW launches Aviator to grab Rs 900 cr aviation advertising market

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

Chennai Metro Rail extends advertising opportunities to brands

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

JCDecaux bags exclusive rights for luxury mall The Collection, UB City

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

What does the ad industry and OOH think about Budget 2018?

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found t...

15-20% drop in OOH media revenue during monsoons: Industry Experts

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

FIA and JCDecaux's #3500LIVES campaign generates over 1 bn views

Translated into nearly 30 languages, the campaign was launched on 10 March in over 70 countries in 2017

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