Ashish Bhasin appointed as MRUC Chairman

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes...

Ad spends on digital will double in the next few years: Suraj Nagappa - VP, Isobar India

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic adverti...

Isobar, Duroflex partner to launch digital campaign #ReadyForTomorrow

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

Is Google Map taking the right route with its recent campaign?

Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is noth...

What is Milind Soman's daily #7HourMarathon? Find out...

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Isobar Wins Bira 91 Digital Mandate

The account will be handled by the agency's Delhi office

Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

The agency has devised and executed a digital media campaign for the Wrangler brand that focusses on engaging ‘followers’ with the product’s latest fe...

Isobar announces Global Isobar Commerce Practice

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery cent...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Media ACE'17: Shashi Sinha is Network Head of the Year, Nandini Dias named Agency CEO of the Year

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at e...

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Dentsu Aegis Network launches Amplifi in India

Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, A...

Win big at the 1st Indian Sports Marketing Summit and Awards 2018; entry is free

The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry...

Isobar India bags digital mandate for LIXIL Water Technology

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office.

Isobar India launches ‘The Blind Faith Upgrade’ as part of Accessible Tourism

A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to t...

Isobar brings Integrated Video Chatbot technology for Maruti Suzuki Dzire

This interactive property will entertain users’ first level queries and redirect them to the main website

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

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