Ashish Bhasin appointed as MRUC Chairman

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes...

Ad spends on digital will double in the next few years: Suraj Nagappa - VP, Isobar India

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic adverti...

Isobar, Duroflex partner to launch digital campaign #ReadyForTomorrow

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

Is Google Map taking the right route with its recent campaign?

Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is noth...

What is Milind Soman's daily #7HourMarathon? Find out...

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Isobar Wins Bira 91 Digital Mandate

The account will be handled by the agency's Delhi office

Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

The agency has devised and executed a digital media campaign for the Wrangler brand that focusses on engaging ‘followers’ with the product’s latest fe...

Sony Picture Networks' FIFA campaign: Goal or no goal?

The 75 second spot highlights the passion and excitement of Indian fans supporting their favourite teams has garnered SPN over 2,733,835 views on YouT...

Shooting in public with Ranveer was a challenge: Ramki, Cartwheel Creative Consultancy

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Apple’s Mac-centric ad with A R Rahman - fab or drab?

A fifty-second long video features music composer A R Rahman who has become the first Indian to be featured in an Apple ad

Isobar announces Global Isobar Commerce Practice

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery cent...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Media ACE'17: Shashi Sinha is Network Head of the Year, Nandini Dias named Agency CEO of the Year

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at e...

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Dentsu Aegis Network launches Amplifi in India

Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, A...

Win big at the 1st Indian Sports Marketing Summit and Awards 2018; entry is free

The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry...

Isobar India bags digital mandate for LIXIL Water Technology

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office.

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