Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

Vertoz partners with GeoEdge

Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest

India is still a youngish market in digital and cyber space: Piyush Pandey

With Ogilvy India winning seven of India’s nine Lions at Cannes Lions 2017, e4m catches up with Piyush Pandey, Executive Chairman and Creative Directo...

Circus Elephants creates new ad campaign for FreshMenu.com

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

CEAT's Nehlau TVC braces up for monsoons

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

Deepika's brush with royalty...

The latest film by Tanishq depicts the launch of Jewels of Royalty that is an ode to the iconic royal houses of India

UP, MP and Maharashtra lead top 5 ad spending states

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented...

Vodafone urges youth to take friendships offline with #LookUp campaign

Encouraging actual relationships with friends, the video has resonated with the youth this Friendship Day, garnering over 22 million views in 100 hour...

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

'Prepare today to win tomorrow' is the mantra behind ICICI Prudential Life's new campaign

The multimedia campaign aims to promote the brand’s innovative health insurance product

Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeti...

Ranveer Singh-Alia Bhatt's quirky avatar in Make My Trip's new ad is impressive

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking

Quikr's latest campaign further simplifies buying pre-owned products

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Happy mcgarrybowen bags creative mandate for Wildcraft

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already r...

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