VIVO Pro Kabaddi records 59% rise in viewership for Season 5

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Barbeque Nation launches ad campaign ‘Kyu nahi, Barbeque”

The idea behind the campaign is to tell people that celebrations need not have a reason. An occasion is not the only reason to celebrate

Vodafone Premier Badminton League all set to #SmashTheHouseDown

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Aj...

IPL 2018: Star targets at increasing 20% viewership but advertisers must pay more

The organisation is aiming at an increased viewership of at least 15-20% in the upcoming season. However, the pricing is expected to go up by 35-40%

Targeting Top Technology Minds in the Country, Hotstar Launches ‘Dare or Stay There’ Campaign

Campaign designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service...

Data is only as good as the hand wielding it: Dominic Braganza of Dentsu Webchutney

According to Braganza, data goes a long way in helping creatives conceive digital campaigns that work harder towards the middle and bottom the marketi...

Brands battle it out for IPL win

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are al...

Be "Dimaag Se Dhoni" says Dream11's latest ad campaign

New campaign draws parallels between MS Dhoni’s strategic planning abilities with qualities that are needed by every sports fan to play on Dream1

Airtel to comply with Delhi HC order on IPL ad

The statement by Airtel was submitted before a SC bench that took note of it and disposed of the plea filed by telecom operator Reliance Jio against a...

Hegarty on Advertising... and more

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives...

Star India introduces the Star Re.imagine Awards

Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate...

A desi ad: Do we need it?

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Fevikwik’s ‘Khushiyon Ke Chand Pal’ and Swiggy’s ‘No order too small’ win top honours at Star Re.Imagine Awards

11 additional campaigns across 9 brands received special mentions, while the winners were felicitated by Guest of Honour, MS Dhoni

Box office hit Sanju and its brand associations

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

The Advertising Club to host digital review D-CODE on Aug 1

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

CEAT comes on board as title sponsor for Ultimate Table Tennis

The corporate giant further stated that apart from the title sponsorship, they would continue to help the players in different ways, just like they do...

Show more