Dentsu India appoints Rahul Sengupta as Chief Creative Officer

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI...

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Lloyd launches new ad featuring Amitabh Bachchan as super cool grandpa

Conceptualized by RK Swamy BBDO, the ad campaign primarily aims to highlight the new-age features of Lloyd LED TVs

Havells releases new ‘wires that don’t catch fire’ campaign

The campaign has been conceptualized by Soho Square, an Ogilvy Group tagline

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Havells India appoints Amit Tiwari of Philips as Vice President, Marketing

Tiwari was last associated with Philips as Director, Marketing, Indian Subcontinent – Brand, Communication & Digital

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Pitch CMO Summit 2018: Challenges of understanding the connected consumer

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Mr Marketer, what's your game plan this IPL season?

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Kaala, politics and so much more...Brand Rajinikanth continues to spin magic

With Kaala soon to release and the formation of a new political party in the works, the 67-year-old superstar is set to create more magic both on-scre...

Pitch CMO Summit Bangalore Chapter on 4 July

This year’s theme for the Bangalore edition of the Summit is ‘I shop, therefore I am’

Is it time up for the Facebook-Google Duopoly?: Experts Mull

Experts debated on the existing market duopoly and also spoke about how it could pan out in the coming time following the Cambridge Analytica data lea...

ZEEL all set to launch second English movie channel under ‘&’ family

The SD and HD channel, &flix, will go live across all major DTH and digital cable platforms on June 3 at 1 pm with the premiere of Spider-Man: Homecom...

With new channel, Sony eyes a piece of Rs 800 cr Marathi entertainment market

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the...

Are marketers ready to embrace the full-service model?

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

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