GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Havas Media Group ties up with IMC Advertising

Move will strengthen Havas’ footprint in the southern market of India

Ad-spends see minor short-term decline due to GST

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Havas Media bags integrated media mandate of

The account will be handled out of the agency’s Gurgaon office

CLA appoints Kunal Chakravarty to lead Mumbai branch

In his last assignment, he was the Senior Vice President at Contract India where he led the integrated marketing communications business for the agenc...

Kareena chooses diamonds over sister Karisma in this new ad

In this cheeky ad Kareena gives in to temptation on her didi’s birthday

Philips unveils its latest campaign ‘right light future bright’ featuring actor Ranbir Kapoor

The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’...

With the new ban, condom makers should tap into digital for their TG: Industry experts

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything i...

Stability and consumer confidence to come back in 2018: Vishnu Mohan, Havas

Vishnu Mohan Chairman & CEO, Havas Group India & South East Asia, hints at big plans for India. Leaving a “not so rosy 2017” behind, he talks about ac...

How Old Monk became an iconic brand with ‘zero’ ad spends

Old Monk was the undisputed single brand leader till 2002, not just among rum labels, but the entire branded spirits market in India. It was also for...

Gunn Report Unveiled; BBDO Worldwide leads the pack

Clemenger’s 'Meet Graham' for Transport Accident Commission by BBDO Melbourne is most creative campaign of the year

Is P&G saying something loud and clear about digital ad spends?

With P&G raising concerns about the ROI involving digital ad spends, experts in India are also taking a stand in this battle for greater transparency...

Will traditional media survive the digital era?

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attrac...

Havas Media wins global Michelin account

This global win includes the India market This global win includes the India market

Jury for BW APPLAUSE Awards'17 announced

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of even...

FCB's Worldwide CEO Carter Murray to speak at the e4m Conclave

He will be among a galaxy of speakers at the 17th edition of exchange4media’s flagship event.

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