Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

Ogilvy India restructures for new Integrated Creative Leadership

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends ac...

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Amazon.in is now the one-stop-shop for third-party product launches

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

Should advertisers be worried about Chrome's ad blocker?

How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Pangaea Alliance introduces AppNexus as tech partner, CNNIC to lead in new phase

Pangaea, a digital advertising alliance, is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more o...

BARC Week 44: Google App enters Top 10 Brands at fifth spot

Meanwhile Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for week 44

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