Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

Is India the new sizzling market in Asia for increased ad expenditure?

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends i...

Belmond's new campaign #TheArtOfBelmond celebrates life in uber stylish way

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmon...

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

Kyoorius Group Announces Partnership with The One Club for Creativity

The One Club for Creativity is the leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming

Alibaba Launches its First Global Ad Campaign for upcoming South Korean Winter Olympics.

The cornerstone “manifesto” commercial, is an ode to the power of small, showing that every action, regardless of size, has the ability to make a grea...

India’s 2018 Adex to grow by 13%: GroupM

GroupM estimates the Digital Adex to continue to grow by 30% in 2018 to Rs. 12,337 crore

Mallikarjun Das joins Star India

This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.

Top 5 viral ads of the month

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotiona...

Lodha Group ropes in Akshay Kumar as brand ambassador

Unveils new corporate ad campaign, ‘Come home to the best, Come home to Lodha’

IPG Mediabrands launches MAGNA in India

The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

IAA to honour three industry legends with IAA Golden Compass Awards

To mark IAA's 80th anniversary, Shelly Lazarus of O&M, Paul Polman of Unilever and Paul Rossi of The Economist will be honoured

Guest Column: The pertinent growth of online advertising in India

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Partnership with Baidu will help us grow at 40%: CEO, Apps Discover Technologies

Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Successful brands allocate 13% of media budgets to OOH: WARC Global Ad Trends

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately...

Oman Tourism launches global advertising campaign

The campaign will utilize national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online...

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