Havas Media bags integrated media mandate of Faircent.com

The account will be handled out of the agency’s Gurgaon office

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Dalda's new campaign reflects changing face of Indian kitchens

The integrated campaign ‘Naye Zamane ka Naya Dalda’ is created by Leo Burnett India

PC Chandra Jewellers celebrates motherhood with a new wedding campaign

As a tribute to this truly special bond PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaignthat celebrates this relati...

DAN eyeing more than $1 billion in billings in 2018: Ashish Bhasin

Bhasin hopes that with this expanded base that DAN has developed, in 2018 DAN India should grow at least 2-2.5 times the rate at which the industry is...

If publishers behave themselves IRS will come out regularly: Sam Balsara

As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get...

Growth in the readership of magazines is a pleasant surprise: Harish Shriyan, OMD

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help...

A desi ad: Do we need it?

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

#WhenOatsMetChocolate: Britannia NutriChoice launches Hollywood trailer-like digital film

The animated film shows the romantic coming together of two opposites ‘Oats’ & ‘Chocolate’

The Marketing Society launches in India

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Micromax has always counted on innovations: Shubhodip Pal

Pal on how Micromax has revolutionised the smartphone industry in India and how it stands out from its competitors

PVR sells bluO to SMAAASH

SMAAASH, the world class gaming and entertainment company, has acquired 100% stake in bluO entertainment through a cash acquisition deal

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

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