Havas Media bags integrated media mandate of Faircent.com

The account will be handled out of the agency’s Gurgaon office

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Dalda's new campaign reflects changing face of Indian kitchens

The integrated campaign ‘Naye Zamane ka Naya Dalda’ is created by Leo Burnett India

The Marketing Society launches in India

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Micromax has always counted on innovations: Shubhodip Pal

Pal on how Micromax has revolutionised the smartphone industry in India and how it stands out from its competitors

PVR sells bluO to SMAAASH

SMAAASH, the world class gaming and entertainment company, has acquired 100% stake in bluO entertainment through a cash acquisition deal

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

IAMAI devises four-step precautionary plan to tackle ransomware attacks

According to the association, there is a need to co-relate this as a pre-pandemic interval where the need is to develop capacity and plan response pla...

Guest Column: AR and Selfie- how long before the twain meet?: Santanu Ghatak, MRM McCann

When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for i...

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayas...

IPG Mediabrands India launches DMP in partnership with Mediamath

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

Guest Column: IoT all set to change the Digital Marketing landscape: Rahul Ramachandran, Manager – Branding & PR, Great Lakes Institute of Management

While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in th...

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personal...