Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends ac...

TLC India's ad film for 'Queens of Comedy' applauds funny women

Conceptualised by The Glitch, the ad features co-judges and hosts of the show

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

eBay creates immersive digital experiences for #ThingsDontJudge

The 360 degree campaign conceptualised by 22feet Tribal Worldwide tells untold stories of real people who went against the grain with equipment that d...

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

We don’t look at marketing as a means to acquire new users: Mayank Bhangadia, CEO and Co-founder, Roposo

The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

Brands liven up Ganesh Chaturthi festivities with creativity and devotion

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

Amazon.in is now the one-stop-shop for third-party product launches

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending suppo...

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