Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details

Motilal Oswal Financial Services' latest campaign showcases their expertise

Conceptualised by Mullen Lintas Mumbai, the brand campaign highlights MOFS as an equity investing expert

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Vertoz partners with GeoEdge

Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest

Roda Mehta honoured with AAAI Lifetime Achievement award

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Amazon.in returns with #MomBeAGirlAgain campaign take 2

What’s Your Problem Brand Solutions partnered with Amazon India to create the campaign films with director Sainath Choudhury of Purple Vishnu Films

IAA tour of Israel to focus on imbibing start-up culture

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Blobby campaign highlights new range of Nippon paints

Blobby, the new animated Brand Ambassador, shows hi-tech paints range

ASCI upholds complaints against 117 out of 154 advertisements

Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories

Ad-spends see minor short-term decline due to GST

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Big ad spends, Baba Ramdev help Ayurveda clinch 41% of the Rs 45K crore personal care market in India

Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Patanjali to significantly increase ad spends in 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

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