Budweiser launches equity campaign to mark a decade in India

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

IAA tour of Israel to focus on imbibing start-up culture

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Brands liven up Ganesh Chaturthi festivities with creativity and devotion

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending suppo...

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kau...

Top five ads going viral this season

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

MullenLowe Group names Kanika Mathur as APAC COO for Unilever

Based in MullenLowe Group’s new Singapore office, Mathur will report to Vincent Digonnet, APAC CEO, MullenLowe Group and Helen Bell, MullenLowe Group’...

Here's looking at India's first adult diaper ad

The ad is targeted at caretakers of senior citizens and not the senior citizens themselves

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

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