Ogilvy India restructures for new Integrated Creative Leadership

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

CVL Srinivas to be recipient of exchange4media Influencer Award 2017

The exchange4media group is pleased to announce CVL Srinivas, CEO (South Asia) of GroupM as the recipient of this year's Influencer of the Year Award...

BARC Week 44: Google App enters Top 10 Brands at fifth spot

Meanwhile Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for week 44

Brands Connect With Commuters on Jcdecaux Street Furniture

Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi

BARC Week 45: Videocon D2H rules Top 10 Brands, HUL rules Top 10 Advertisers this week

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

Ministry of Health and Family Welfare enters the Top 10 Brands in BARC Week 46

Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 46 (November 11-17)

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

BARC Week 49: Amazon India enters Top 10 Brands and Advertisers after a hiatus

Reckitt Benckiser dropped to the third spot after a long hiatus with 34,735 insertions in BARC's Top 10 Advertiser

Get lost in the ultimate chocolaty experience with the newly launched Cadbury 5Star 3D

Mondelez India recently announced the launch of its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D is...

BARC Week 52: Trivago tops Top 10 Brands

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd continued to lead

Iconic duo Ramesh and Suresh are back, this time in a 3D world

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

Top five most engaging and innovative mobile ad campaigns

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands

Ramesh & Suresh turn teenagers, still lost in 5 Star

Ad-film director Prasoon Pandey gave us the quirky sibling duo who are synonymous with the 5 Star brand today. Read on to find out how they emerged an...

Valentine's Day inspires brands to pour love into their ads

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

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