How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

Young students and milennials find creative solutions in HP’s two new TVCs

The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

Magicbricks launches musical ad campaign with TV actor Iqbal Khan

Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive se...

Abanti Sankaranarayanan expected to be new Chairman of ASCI

She would be taking over from current ASCI Chairman, Srinivasan K. Swamy, chairman and managing director, RK Swamy BBDO

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeti...

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Mirinda, Brooke Bond, Vicks...Our pick of top ads in 2017

From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right...

R K SWAMY BBDO’s Ramamurthy Iyer passes away

Ramamurthy Iyer, 54, Partner, R K Swamy BBDO (Mumbai), is no more. He passed away on Tuesday, December 19 succumbing to a massive heart attack. He is...

Idea 4G latest campaign garners 2.6 million views on YouTube

Idea Cellular’s latest brand campaign “A video can change your life” focuses on the transformative role of Idea 4G via the medium of videos

We'd like to focus on partnerships and associations: Josy Paul, BBDO India

Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and...

Mirinda re-ignites Debate Around Exam Pressure: Launches Second Edition Of 'Release The Pressure' Campaign

The campaign showcases a powerful film featuring children talking about the daily instances of academic pressure they face due to comparison by parent...

Will new implementations at ABBYs 2018 witness higher agency participation?

While there have been implementations like the Master Jury for ABBYs 2018, O&M, BBDO India, Lowe Group and Creativeland Asia confirmed to exchange4med...

Gunn Report Unveiled; BBDO Worldwide leads the pack

Clemenger’s 'Meet Graham' for Transport Accident Commission by BBDO Melbourne is most creative campaign of the year

Top 5 viral ads of the month

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotiona...

Snickers new ad shows MS Dhoni’s fiery side

India’s former Captain Cool shows his ‘hangry’ side, features in new TVC for brand

McCann leads with nine shortlists at Adfest 2018; BBDO & Black Swan Life secured three each

Indian agencies have secured shortlists in categories: Design, Direct, Effective, Film Craft, Film, Integrated, Interactive, Media, Outdoor, Print Cra...

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