Amazon India rules BARC's Top 10 Brands @Week 25

Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

Videocon D2H and Hindustan Lever lead BARC's Week 26 Top 10 Brands and Advertisers list

VideoconD2H moved up to lead BARC’s Top 10 Brands while Hindustan Lever continued to reign Top 10 Advertisers for Week 26 (June 24–30)

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

Patanjali to significantly increase ad spends in 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise recla...

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

Amazon India leads BARC's Top 10 Brands @Week 35

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

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