Valentine's Day inspires brands to pour love into their ads

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

Content marketing forms a vital cog in the overall strategic marketing machinery

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Hitachi’s Ramesh Srinivasan set to join BankBazaar as CFO

BankBazaar is on a recruitment drive with more than 130 new employees joining the company in FY2017-18

BankBazaar targets tier-2, tier-3 cities with TVC after a 30 month hiatus from television

The financial marketplace will advertise on TV with its 10s ad during the India-NZ T20 series

BankBazaar.com Appoints Aparna Mahesh as CMO

With almost 2 decades of experience in building successful brands across industries, both nationally and internationally, Aparna will lead the company...

"Look forward to doing more regional campaigns"

Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent par...

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%

Oath Ad Platforms combines best ad tech services for advertisers: Rico Chan, MD, Oath

Advertorial: Rico Chan, Managing Director, Hong Kong, India and SEA, Oath, on the brand’s completion of a year and how the new ad platform with advanc...

Official Chukyagiri, Returns with Season 2 As Official CEOgiri

It is presented by Digene in association with Dabur Red Gel and Bankbazaar.com

Official Chukyagiri, Returns with Season 2 As Official CEOgiri

It is presented by Digene in association with Dabur Red Gel and Bankbazaar.com

Entropik Tech awards its communications mandate to Mavcomm Consulting

Entropik Tech helps brands decode their consumer’s subconscious responses using Emotion Recognition Technologies like Brainwave Mapping, Facial Coding...

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