Deepika's brush with royalty...

The latest film by Tanishq depicts the launch of Jewels of Royalty that is an ode to the iconic royal houses of India

Tanishq's latest ad film celebrates the essence of Teej

Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love

Finally! We know how Pops got his nickname

At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

'Prepare today to win tomorrow' is the mantra behind ICICI Prudential Life's new campaign

The multimedia campaign aims to promote the brand’s innovative health insurance product

Actress Revathi plays progressive mother of Vikrant Massey in Axis Bank Home Loan campaign

Axis bank has launched a new Home Loan campaign with a unique product differentiator - “Home Loans with 12 EMIs Off”

Indian Advertising Fraternity Welcomes Cannes Lions Overhaul

The revamp introduces multiple changes that will simplify and streamline the process, reduce costs for agencies, and focus squarely on creativity

Surf Excel extends Daag Acche Hain to Haar Ko Harao

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

Flipkart unveils new campaign styled by Lowe Lintas

Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion

Kajol launches HUL's new Swachh Aadat Swachh Bharat campaign

The TVC puts spotlight on the issue of poor hygiene through a group of kids who miss out on the simple joys of childhood due to repeated illness

Will new implementations at ABBYs 2018 witness higher agency participation?

While there have been implementations like the Master Jury for ABBYs 2018, O&M, BBDO India, Lowe Group and Creativeland Asia confirmed to exchange4med...

Valentine's Day inspires brands to pour love into their ads

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

Axis Bank tells people to use its forex card for hassle-free foreign trips

The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting “progressive mindsets”

Tanishq's Rivaah films by Lowe Lintas beautifully encapsulate the precious father-daughter bond

The films conceptualized by Lowe Lintas Bangalore capture the gush of emotions a father goes through when he realizes that it is almost time to say go...

Harsha Bhogle did the commentary for Swiggy's gulab jamun ad

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Lowe Lintas produces a zippy campaign for MRF tyres

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'

Xiaomi India releases Naya Note campaign for Redmi Note 5 Pro

The Naya Note campaign takes a satirical approach, and offers Indian viewers memorable stories

Ranbir and Shraddha Kapoor join kidults in Flipkart’s new campaign

The ‘Flipkart Fashion- India Ka Fashion Capital’ campaign has been conceptualised by Lowe Lintas, Bangalore.

The Advertising Club to host digital review D-CODE on Aug 1

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns

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