Racy ads? No please, we are Indians

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

Zomato takes down controversial ad after public outcry

The recent outdoor ad campaign by online food ordering and delivery app, Zomato, has become the subject of heated debate for its rather bold tone

Does the new industry have what it takes to build a memorable mascot?

From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry exper...

There's a new Amul in town! It's team BBH India and BookMyShow

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky charac...

Kathua rape case: Amul girl weeps for Asifa

The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

Rele can't stress enough on the difference between frozen desserts and ice-cream..

With 320% jump in sponsorship revenue, PKL season 5 hits a new high

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The in...

Orient Electric appoints Lodestar UM as Media AoR

The account will be handled out of Lodestar UM’s Delhi office

Guest Column: Words are now supplementary to visual imagery

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a...

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...

Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

E4mConclave South: Talking the ‘Purpose’ language

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

IPL 2018: Star now has 34 leading brands on board

These include some leading brands like Jio, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino's, Ford, among others.

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