Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Network18 announces the launch of Amplify18

Gears up to drill deeper into entertainment, lifestyle and brands

Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

Personalised ad generates 3x the engagement of a non-personalised ad: Naren Nachiappan, Jivox

Naren Nachiappan, MD India of Jivox, elaborates on the Jivox model, significance of personalised ads, path-breaking trends, ad blocking and more

Vertoz partners with GeoEdge

Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest

Dr Batra's Homeopathy launches new campaign, #PhirSeBachpan

The integrated campaign conceptualised by Water Communications combines a mix of TV, Radio, Digital and Printadvertisements

Asymmetrique appoints Prabhakar Jampa as Chief Experience Partner

Jampa has over two decades of experience in Digital Strategy, Creative and Brand Advertising

Havas Media Group ties up with IMC Advertising

Move will strengthen Havas’ footprint in the southern market of India

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