Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Network18 announces the launch of Amplify18

Gears up to drill deeper into entertainment, lifestyle and brands

Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Vivek Srivastava, Jt MD of Innocean Worldwide, elected as President of Delhi Ad Club

Delhi Ad Club recently elected new governing body for 2017-2018

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

TAC announces Sanjiv Mehta, CEO and MD, Hindustan Unilever as Jury Chair for Marquees 2017

The first edition of the awards, which intends to recognise brands across categories for their excellence in marketing, will be held in August this ye...

Dollartune's 'watch ads, get paid' model gains app a million page views

In conversation with exchange4media, Raja Gupta, CEO, BrandAdEmedia Solutions, tells us about the app’s USP, expansion plans, brands working with the...

Paddy Rangappa provides insightful Sparks on marketing

Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing

Targeted ads will not suffer when Google stops reading mails: Experts

Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy...

We want to become the most preferred destination for Tamil viewers: Kevin Vaz, CEO, STAR South

With the launch of Bigg Boss in Tamil, Vijay TV aims to offer viewers varied innovative content and narrow the gap with the market leader

Mastiii Super Prime Time trumps prime time slots of some Hindi GECs

In terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and Zee TV by 22% and 28% in their respective morning day parts