Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.
English news channel Times Now and Zoom are now available in the United States of America. The launch of the channels from Times Television Network will allow the South Asian community in US access to the live news and analysis from India with Times Now and the latest Bollywood gossip, news, music, and movies with Zoom.
Avinash Kaul has joined Times Television Network as Chief Executive Officer of Zoom Entertainment Network Limited. Prior to this, for a brief period, Kaul was the CEO of SaharaOne where he headed three channels - SaharaOne, Filmy and Firangi. Kaul has 12 years of experience in the television business and has worked with channels such as SaharaOne and NDTV Media.