zirca
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Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

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Gowda has earlier managed giant brands such as P&G, Mastercard and Diageo; he will report to Vikas Dadoo, ?VP - Content and Brand Solutions at Zirca Digital Solutions

exchange4media Staff Aug 21, 2017 8:52 AM

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ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

exchange4media Staff Jul 20, 2017 6:17 PM

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group?blur=25

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

Zirca set to launch its own CDN Optimization Platform?blur=25

The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena Dasgupta

exchange4media Staff Jan 25, 2017 11:48 AM

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India?blur=25

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

exchange4media Staff Jan 11, 2017 12:29 PM

ZIRCA to sell advertising for MailOnline in India?blur=25

ZIRCA has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s largest English language newspaper website

exchange4media Staff Sep 7, 2016 2:41 PM

ZIRCA strengthens executive team, hires Vienna Thompson as AVP – Sales for Southeast Asia and North Asia?blur=25

Thompson will be operating from ZIRCA’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding to the core business of representation and demand management for marketers targeting India as a part of their key markets

exchange4media Staff Apr 6, 2016 10:02 AM

Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia?blur=25

In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be based out of Singapore

exchange4media Staff Nov 2, 2015 10:35 AM

eBay India & Zirca Digital Solutions announce their ad sales partnership?blur=25

The platform also provides an opportunity to over 65,000 sellers, both large brands and small, to sell their products on ebay.in

exchange4media Staff Apr 23, 2015 9:07 AM

Indian brands can now advertise on Skype with new launch?blur=25

Zirca Digital Solutions is now offering advertising inventory on Skype, which will be sold exclusively through the company in India

exchange4media Staff Mar 21, 2015 12:59 PM

Zirca Digital Solutions appoints Anand Thakur as National Sales Head?blur=25

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

exchange4media Staff Jan 14, 2014 7:56 AM