India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwide, India is the next superpower of this region. In a conversation with exchange4media, Naouri speaks on what is working in favour of India in the days ahead.
In the wake of the multi-agency pitch, Mudra has bagged the centennial celebration campaign for Nestle in India. Nestle has already kicked off the exercise in markets like the Philippines. The campaign is expected to break in India towards end 2011. The account size is pegged at Rs 40-45 crore.
OMD India’s south offices have been buzzing with action with four new businesses to the Group. The Bangalore office has won sports brand Puma and staffing company Teamlease, while the Chennai office has bagged digital brand Sify and confectionary brand Lotte. The combined account size of these businesses is pegged at upwards of Rs 20 crore.