Yatra.com appoints ZenithOptimedia as media AOR

The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year

exchange4media Staff Mar 5, 2012 1:40 PM

Industry leaders on navigating rough seas - Watch Videos

Pitch Madison Ad Outlook predicts the industry to grow by 9%. Sam Balsara, Nigel Wark, Satyajit Sen & Praveen Sharma comment on the subject

Deepika Bhardwaj Feb 21, 2012 8:55 AM

India is the next winner in the region: Jean-Yves Naouri, COO, Publicis Groupe

India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwide, India is the next superpower of this region. In a conversation with exchange4media, Naouri speaks on what is working in favour of India in the days ahead.

Noor Fathima Warsia Sep 20, 2011 9:24 AM

Nestle India has roped in Mudra for its centenary campaign

In the wake of the multi-agency pitch, Mudra has bagged the centennial celebration campaign for Nestle in India. Nestle has already kicked off the exercise in markets like the Philippines. The campaign is expected to break in India towards end 2011. The account size is pegged at Rs 40-45 crore.

Deepika Bhardwaj Jul 14, 2011 9:55 AM

Honda Siel consolidates media business with ZenithOptimedia

Following a multi-agency pitch, Honda Siel has consolidated its media business with ZenithOptimedia. The business was hitherto divided between Dentsu Media and Motivator. The account size is estimated to be in the vicinity of Rs 100 crore.

Noor Fathima Warsia May 14, 2011 8:42 AM

OMD’s south ops add new biz worth Rs 20 cr to its kitty; wins include Puma

OMD India’s south offices have been buzzing with action with four new businesses to the Group. The Bangalore office has won sports brand Puma and staffing company Teamlease, while the Chennai office has bagged digital brand Sify and confectionary brand Lotte. The combined account size of these businesses is pegged at upwards of Rs 20 crore.

Noor Fathima Warsia Sep 2, 2010 8:23 AM