Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM


The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

exchange4media Staff Aug 23, 2018 8:55 AM


By 2020, China will have the keenest viewers, with the average person spending 105 minutes a day watching online video, followed by Russia (102 minutes) and the UK (101 minutes)

exchange4media Staff Jul 16, 2018 12:15 PM


By 2020, the figure is expected to reach 28% as the mobile internet takes share from almost all other media.

exchange4media Staff May 30, 2018 1:58 PM


The report studies eight key areas of focus for marketers over the coming year including: Brand trust, transparency, and blockchain

exchange4media Staff Jan 31, 2018 8:52 AM


The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM


We list a few important stories that you may have missed in the week gone by

exchange4media Staff Dec 9, 2017 8:30 AM


The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

exchange4media Staff Dec 7, 2017 8:43 AM


Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, internet will account for 15.4% of total adspend in India

exchange4media Staff Dec 4, 2017 8:53 AM


According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends

Ronald Menezes Sep 13, 2017 8:08 AM


Honeywell is a fortune 100 company and a technology powerhouse

exchange4media Staff Aug 29, 2017 8:16 AM


Zenith now handles the business of Lactalis in 26 countries, including India

exchange4media Staff Jul 20, 2017 8:18 AM

Zenith wins media duties of PayU brands Citrus Pay and LazyPay?blur=25

Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus

exchange4media Staff May 17, 2017 12:28 PM

Zenith unveils new global brand vision and identity?blur=25

The new global approach to communications, ROI+, is designed to solve business challenges through advanced communications models

exchange4media Staff May 11, 2017 8:20 AM

Zenith strengthens organisational structure with three senior-level hires?blur=25

Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations

exchange4media Staff May 4, 2017 8:18 AM

Zenith's campaign for Maggi turns Google Search into a voting engine?blur=25

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

exchange4media Staff May 1, 2017 8:10 AM

Winners @ #GoldenMikes '17 speak?blur=25

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. Here is what some of the winners had to say...

exchange4media Staff Apr 13, 2017 8:08 AM

Publicis Media India adds Rs 1000 crore plus business in the last nine months?blur=25

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

exchange4media Staff Jan 25, 2017 9:19 AM

Zenith wins Parle Products media mandate?blur=25

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff Dec 19, 2016 8:53 AM

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report?blur=25

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

exchange4media Staff Dec 7, 2016 8:35 AM