We list a few important stories that you may have missed in the week gone by

exchange4media Staff Dec 9, 2017 8:30 AM

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

exchange4media Staff Dec 7, 2017 8:43 AM

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, internet will account for 15.4% of total adspend in India

exchange4media Staff Dec 4, 2017 8:53 AM

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends

Ronald Menezes Sep 13, 2017 8:08 AM

Honeywell is a fortune 100 company and a technology powerhouse

exchange4media Staff Aug 29, 2017 8:16 AM

Zenith now handles the business of Lactalis in 26 countries, including India

exchange4media Staff Jul 20, 2017 8:18 AM

Zenith wins media duties of PayU brands Citrus Pay and LazyPay

Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus

exchange4media Staff May 17, 2017 12:28 PM

Zenith unveils new global brand vision and identity

The new global approach to communications, ROI+, is designed to solve business challenges through advanced communications models

exchange4media Staff May 11, 2017 8:20 AM

Zenith strengthens organisational structure with three senior-level hires

Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations

exchange4media Staff May 4, 2017 8:18 AM

Zenith's campaign for Maggi turns Google Search into a voting engine

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

exchange4media Staff May 1, 2017 8:10 AM

Winners @ #GoldenMikes '17 speak

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. Here is what some of the winners had to say...

exchange4media Staff Apr 13, 2017 8:08 AM

Publicis Media India adds Rs 1000 crore plus business in the last nine months

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

exchange4media Staff Jan 25, 2017 9:19 AM

Zenith wins Parle Products media mandate

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff Dec 19, 2016 8:53 AM

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

exchange4media Staff Dec 7, 2016 8:35 AM

Zenith unveils new age digital planning through machine learning

Radical automation of media is set to change the way industry optimises digital

exchange4media Staff Nov 11, 2016 8:16 AM

Zenith bags media mandate for Bombay Dyeing

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

exchange4media Staff Oct 17, 2016 11:24 AM

Mindshare leads the pack at inaugural Indian Content Marketing Awards

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Zenith wins digital mandate of Telenor India

Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million mobile subscriptions. Telenor India is part of Telenor Group and connects with over 53 million Indians. India is the second largest telecom market in the world and crossed the 1 billion subscriber mark in 2015

exchange4media Staff Jul 13, 2016 10:26 AM

ZenithOptimedia’s Performics creates dashboard of dreams for OLX

The chatter dashboard is made up of real life tweets from Indians, and their aspirations pertaining to their dream products

exchange4media Staff Feb 27, 2016 8:12 AM

Reckitt Benckiser India initiates Media Pitch

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:53 AM