zenga-tv

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Sonam Saini Sep 25, 2018 7:18 PM

Looking for success in mobile TV? Go the app way

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors

Saloni Surti Sep 3, 2013 7:53 AM

Players bullish on mobile as the new screen for sports events

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

Why mobile TV will be the future?

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM