Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

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Video, Vernacular (Languages) & Voice the major focus areas for the group, says Chadda, CEO of Digital Publishing at Zee Group

Tasmayee Laha Roy Oct 20, 2020 9:14 AM


The channel is set to telecast the Telugu premiere on 18th October at 4.30pm only on Zee Telugu and Zee Telugu HD channels

exchange4media Staff Oct 16, 2020 10:24 AM


Company intensifies its fight against Covid-19 by donating critical healthcare requirements to most affected states

exchange4media Staff Oct 14, 2020 4:39 PM

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Incepted in 2018, Zee Tamil Kutumbam Viruthugal seeks to recognise the talent within the channel

exchange4media Staff Oct 13, 2020 2:43 PM

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Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM

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Rakesh Raghunathan will take viewers down South to experience a rich culture and heritage that is rooted in Indian traditions

exchange4media Staff Oct 13, 2020 7:07 AM


The new CMS will be built to enable personalized content recommendations and delivery for boosting viewer engagement and maximizing the value of subscription-based revenue

exchange4media Staff Oct 12, 2020 2:57 PM


In a conversation with exchange4media, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, ZEEL, speaks about the refreshed identity, positioning and content slate planned for &Pictures

Sonam Saini Oct 12, 2020 9:47 AM

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The special series will keep viewers positively engaged and entertained by fun, comical skits, musical melodies and sensational performances by the stars from the channel

exchange4media Staff Oct 9, 2020 6:08 PM


Ram Pyaare Sirf Hamare is being aired every Monday to Friday at 10.30 PM

exchange4media Staff Oct 9, 2020 4:19 PM

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Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd, speaks about his longstanding friendship with Uday Shankar

exchange4media Staff Oct 8, 2020 1:50 PM


Nagabhairavi is produced by 27 Pictures and will premiere on 12th October

exchange4media Staff Oct 7, 2020 2:54 PM

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Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

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Zee Zest will be a 360-degree platform and will reach the audience via TV, Web, Events, and Social Media

exchange4media Staff Oct 1, 2020 4:27 PM


ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV

exchange4media Staff Oct 1, 2020 3:21 PM

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Garnering a staggering number of over 42,000 responses, the engagement drive will end with a special half-an-hour show on Sunday, Oct 4, at 11:30 am

exchange4media Staff Oct 1, 2020 1:17 PM

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Thought leaders from the OTT industry shared their views on the changing role of OTT platforms in the new normal

exchange4media Staff Oct 1, 2020 8:47 AM