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Broadcasters make a case for CPT?blur=25

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair Jul 9, 2013 8:42 AM

Star Plus continues to lead the rating race; Zee TV follows?blur=25

Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs

Synjini Nandi Jul 5, 2013 9:29 AM

Hindi GECs step out of traditional time bands to draw eyeballs?blur=25

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi Jul 2, 2013 9:06 AM

Fiction shows boost Star Plus' lead amongst Hindi GECs?blur=25

Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs

Synjini Nandi Jun 28, 2013 8:25 AM

SET and Life OK on the same ratings page?blur=25

This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC

Synjini Nandi Jun 14, 2013 9:50 AM

Colors gains ground in Week 23; Star Plus maintains lead?blur=25

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors

Synjini Nandi Jun 14, 2013 9:13 AM

Mythology & period dramas gain ground on Hindi GECs?blur=25

Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows

Synjini Nandi Jun 10, 2013 8:48 PM

Non-fiction shows share of GEC prime time climbs further?blur=25

The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline

Synjini Nandi Jun 5, 2013 7:43 PM

Networks move Bollywood premieres back to Hindi GECs?blur=25

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

Synjini Nandi Jun 4, 2013 9:07 AM

Top GECs seek to hike ad rates to offset 10+2 ad cap impact?blur=25

To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent

Synjini Nandi Jun 3, 2013 4:52 PM

Hindi GECs battle it out for 9PM weekend slot?blur=25

June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus

Synjini Nandi May 29, 2013 7:36 PM

Day after IPL finish, GECs back with a vengeance?blur=25

From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned

Synjini Nandi May 28, 2013 7:17 PM

GEC ratings remain flat in Week 7 of IPL; Star Plus maintains lead?blur=25

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPs

Synjini Nandi May 24, 2013 7:18 PM

e4m?blur=25

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 17, 2013 4:40 AM

Star Plus reclaims numero uno spot in week 6 of IPL?blur=25

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 16, 2013 12:54 AM

Star Plus narrows gap with Sony Max in IPL Week 5?blur=25

As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season

Synjini Nandi May 10, 2013 7:14 PM

Steep rise in online viewership opens new opportunity for channels?blur=25

A 45% increase in online viewership opens up another lucrative market for b'casters as they gear up to aggressively seed more content online

Synjini Nandi Apr 29, 2013 8:11 PM

Star Plus manages to stay ahead of Max in IPL Week 3?blur=25

As per data for CS 4+, HSM markets in Week 16 of 2013 and third week of the IPL season, Star Plus clocked 233 GRPs, followed by Max with 211 GRPs

Synjini Nandi Apr 26, 2013 6:45 PM

GECs continue to face the ratings heat in Week 2 of IPL 6?blur=25

IPL 6 has again disturbed the ratings of GECs. Are GECs really losing out to the IPL mania or is this just a short term impact that they are unfazed about?

Abhinav Trivedi Apr 19, 2013 9:17 PM

Decoding the survival mantra of Hindi fiction series?blur=25

With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts

Synjini Nandi Apr 18, 2013 8:21 PM