SimplyMarry.com prepares metro youth for marriage, demystifies their would-be better halves
With people increasingly logging on to matrimonial websites in search of their better halves, SimplyMarry.com has unveiled a new ad campaign targeted at the metro youth entering the marriageable age. Mudra Communications is the creative agency behind the campaign that has a humourous and funky feel to it.
The team behind this campaign includes Bobby Pawar, National Creative Director, Mudra Communications, who has done the copy of the ad, Ullas Chopra, Executive Creative Director, and Milind Palav of Mudra Delhi. The campaign aims to attract the attention of the youth and inform them that SimplyMarry.com has like-minded people for them.
Rajat Gandhi, Business Head, SimplyMarry.com, said, ‚ÄúFrom our study we realised that the majority of matrimonial listings are addressed towards a metro mindset and this is also established by the fact that over 80 per cent of SimplyMarry.com‚Äôs profiles are from metro cites. Thus, by positioning SimplyMarry.com as a matrimonial site for people in the metros, we stand out amongst all the other matrimonial websites.‚ÄĚ Like its earlier ads where SimplyMarry.com positioned itself as a metro-centric site, the new campaign takes that position further.
Mudra‚Äôs Bobby Pawar said, ‚ÄúThe brief we got from SimplyMarry.com was to position it as a site where you could get the right match quickly in metros. Today‚Äôs youth looks for a ‚Äėmetro-minded‚Äô match.‚ÄĚ
Gandhi further said, ‚Äú‚ÄėUnderstand your soon-to-be better half‚Äô and ‚ÄėA handy guide to your future wife‚Äôs vocabulary‚Äô is what the new campaign talks about, and with a little, witty understanding about their would-be partners, uses the humorous route to prepare youth intending to get married.‚ÄĚ
Putting together the differences in opinions a man and a woman hold while looking at various things, from giving a compliment to just saying ‚Äėthank you‚Äô SimplyMarry.com‚Äôs new campaign talks about these day-to-day conversations in a catchy manner and communicates to the reader that the website understands them the best.
Gandhi explained, ‚ÄúMatrimony has always been a sensitive issue, but unlike earlier days, today‚Äôs youth has a different perspective. They are the initiators and decision makers in this life decision and through this ad campaign, SimplyMarry.com talks to them directly in their own language ‚Äď simple, witty, and canny. The new campaign takes off with a promise, ‚ÄėGet ready for married life, because with us, finding your match in the city is easy‚Äô. SimplyMarry.com is the only place where today‚Äôs youth in metros can find like-minded people and a relevant match.‚ÄĚ
Pawar added that the print campaign would run across all major metro cities, including Delhi, Mumbai, Kolkata, Chennai, Pune, Ahmedabad, Bangalore, Lucknow, Jaipur, Chandigarh, etc., in The Times of India Group newspapers. The online campaigns would run on portals like Yahoo!, Rediff, and Sify in a week‚Äôs time. A radio campaign would also break within a week‚Äôs time on Radio Mirchi. The TV campaign would be unveiled after some time.
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