Zee awards digital biz to Interactive Avenues?blur=25

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Rahul Dubey Jul 18, 2012 6:38 PM

Bollywood premieres back on movie channels?blur=25

In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & increase brand recall

Synjini Nandi Jul 2, 2012 7:48 PM

South masala adds flavour to the Hindi movie genre?blur=25

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

Suraj Ramnath Jan 2, 2012 7:11 AM

Star Gold’s step-by-step strategy to become a ‘reach’ platform?blur=25

STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star Gold began with strengthening distribution, refreshing the brand supported by hi-decibel marketing and a strong content push. The result: Star Gold sees itself as a reach platform than a frequency vehicle.

Noor Fathima Warsia Sep 16, 2011 10:11 AM

Zee Cinema starts Malamaal Diwali?blur=25

It&rsquo;s a Diwali bonanza from 1st to 6th November, 2010 from 8 pm onwards on Zee Cinema with Malamaal Diwali. This celebration gives viewers an opportunity to win lots of money through a quiz contest based on playing cards. In its third consecutive year, the Malamaal Diwali contest would entail answering questions based on the movie being telecast. With the 'festival of lights' round the corner, Zee Cinema has lined up some special blockbuster movies that promise a treat of action, thriller, fantasy, magic and romance for the viewers.<br /> &nbsp;

exchange4media Staff Nov 2, 2010 8:41 AM