STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star Gold began with strengthening distribution, refreshing the brand supported by hi-decibel marketing and a strong content push. The result: Star Gold sees itself as a reach platform than a frequency vehicle.
It’s a Diwali bonanza from 1st to 6th November, 2010 from 8 pm onwards on Zee Cinema with Malamaal Diwali. This celebration gives viewers an opportunity to win lots of money through a quiz contest based on playing cards. In its third consecutive year, the Malamaal Diwali contest would entail answering questions based on the movie being telecast. With the 'festival of lights' round the corner, Zee Cinema has lined up some special blockbuster movies that promise a treat of action, thriller, fantasy, magic and romance for the viewers.<br />